Journal

The New Balance U 2010 makes its entrance with a bold proposition: a brand-new silhouette that nonetheless feels instantly familiar. Available exclusively at Starcow Paris and only within the EU, this "Black Green" edition takes the 2000s running aesthetic into a new dimension.

A look back in pictures at Fête de la Musique on Sunday 21 June, in partnership with Saucony. The Saucony ProGrid Ride 1 “White Buttercup” is available in store and online.

On 23 June, 11am – 6pm, at 65 rue Sainte-Anne (Paris 2nd arrondissement): the Starcow pop-up, the exclusive Footscape drop and a raffle throughout the event.

The Nike X2 Football pop-up, with Nike Paris and Nike Football.

Our Saucony selection for the start of 2026: the ProGrid Omni 9 in premium materials and colourways, alongside the classics in more understated tones.

Archive sale, at the flagship store only: 41 rue Berger, Paris 1st arrondissement, 11am – 7pm until 21 February. A large selection of clothing and sneakers (buy one pair, get one free).

Ten C, founded by Stone Island and C.P. Company alumni: technical clothing in OJJ (Original Japanese Jersey), parkas and field jackets. The new collection is available in store.

Exclusive launch of the Nike Air Max 95 at our pop-up at 45 rue Saint-Honoré, with three workshops (screen printing, ceramics, wood upcycling), 11am – 7pm. Pair priced at €199.99.

The Gel-Kayano 14 returns with its late-2000s look, modern materials and GEL technology for shock absorption. Model number: 1203A537.108.

The return of ABZORB technology with the New Balance 2000: two iconic versions available on 10 July, in store and online.

The New Balance 1906A “White Mint Flash”: off-white tones, leather and touches of phosphorescent green, with ABZORB inserts in the sole. Due out in autumn.

The Bad Bunny x adidas Ballerina “White Black”, designed by the artist for the release of his album DeBÍ TiRAR MáS FOToS: slim upper, suede overlays and elasticated lacing.